Rock 'N' Roots specialise in hand cut and sewn flags with a fashionable edge, that ensures our revellers will stand out in a Mas crowd.
The brand incorporates British street style with a Caribbean essence, and heavily draws inspiration from carnival culture. True to carnival the brand is dynamic, spirited and eludes expression. Although individuality and rebellion in style is encouraged the Rock 'N' Roots lifestyle is a fellowship and unity between our revellers.
The idea behind the Rock 'N' Roots brand was born in 2012 when Rock 'N' Roots founder and Carnival Queen Nadine a British born Vincentian/Jamaican was searching for a cool T-shirt to wear to Notting Hill Carnival in London, England and any soca fete thereafter that represented St. Vincent & The Grenadines. To her disappointment there was nothing in existence that was quite right, and so she set about making her own tee which is the very template for our signature cut & sew loose cropped T-shirt today.